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Pizza industry growth model is changing

Market moving at 10% worldwide - Greek chains battling for their share. The digital age is signalling significant opportunities and challenges for the pizza market, both in Greece, where the industry is recovering after the maelstrom of the economic crisis, and worldwide. According to a Business Wire survey, the global market is expected to exceed $233 billion by 2023, with an average annual growth rate of over 10% for the period 2019-2023. According to international analysts, factors such as the increasing urban population, disposable income, consumer trends amongst the younger generation and the growth of the fast food market are expected over...

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